3D Tours
3D tours including Matterport and iGuide are excellent tools for potential buyers because they offer an immersive, interactive experience that allows them to explore a property at their own pace from anywhere in the world.
Unlike static photos, they provide a comprehensive view of a home’s layout, flow, and spatial dimensions, enabling buyers to get a true sense of the property before visiting in person. This not only saves time for both buyers and sellers but also helps buyers make more informed decisions, increasing confidence and engagement. In a competitive market, these can make a property stand out and attract serious, motivated buyers.
iGuide
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Interactive 3D virtual tours and accurate floor plans give buyers what they want
Matterport
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Elevate your listings, reach a wider audience and find the perfect buyer with the most affordable all-in-one- solution for property sales.
The Benefits of 3D Tours for Real Estate Listings
In the competitive world of real estate, standing out is essential for attracting buyers and closing deals quickly. Traditional photography, while still crucial, has limitations when it comes to providing an immersive experience of a property. That’s where 3D tours come in—offering potential buyers an interactive way to explore a home from anywhere in the world.
Platforms like iGuide (a Canadian company) and Matterport have revolutionized the real estate industry by providing realtors with cutting-edge virtual tour technology. These tools enhance listings, reduce unnecessary showings, and create a competitive advantage in the marketplace.
Enhanced Buyer Engagement & Interest
One of the biggest challenges real estate agents face is capturing and maintaining buyer interest. With a traditional listing, buyers rely on static images and descriptions to understand the property. Immersing them in the home, allows them to explore every room at their own pace.
For example, Matterport’s platform creates fully interactive, high-resolution models that allow users to “walk” through a property as if they were physically there. The detailed dollhouse view gives buyers a spatial understanding of the home, helping them visualize the layout and dimensions in a way that photos cannot.
Similarly, iGuide, which is widely used in Canada and a Canadian company, provides a floor plan-based virtual tour with integrated measurement tools. This allows buyers to see exact room dimensions and even estimate whether their furniture will fit—something that can be difficult to gauge from traditional photos alone.
Real-World Example
A realtor in Toronto using iGuide might find that their out-of-town clients can make confident purchase decisions without needing to travel for multiple in-person visits. This is particularly useful for buyers relocating from other provinces or countries who need a reliable way to view homes remotely.
Reduced Unnecessary Showings & More Qualified Buyers
Real estate agents often spend time scheduling and conducting in-person showings for buyers who ultimately decide the home isn’t a good fit. Virtual tours help filter out less serious buyers and ensure that those who do schedule a showing are already highly interested.
Matterport’s tours allow buyers to explore every corner of a home before they even step inside. This means that only those who truly see potential in the property will request a visit, saving both the realtor and the seller valuable time.
iGuide takes this a step further by integrating accurate square footage calculations and interactive floor plans, helping buyers determine if the layout meets their needs before they even contact the agent.
Real-World Example
A realtor in Vancouver selling a condo in a high-demand market may receive hundreds of inquiries. By providing an iGuide virtual tour, they can significantly reduce unnecessary showings, ensuring that only serious buyers book appointments.
Increased Marketability & Higher Sale Prices
Incorporating this technology into listings can also increase the perceived value of a property. According to studies, listings with virtual tours receive up to 49% more engagement than those without. This can lead to higher offers, as buyers feel more emotionally connected to a home after virtually exploring it.
Matterport’s technology allows realtors to create a high-end, luxury experience, even for mid-range homes. Features such as 360-degree views, highlight reels, and virtual staging can enhance a listing’s appeal.
Similarly, iGuide’s detailed property reports and floor plans add credibility to a listing. Buyers appreciate the transparency of having accurate home measurements, which can lead to faster decision-making and fewer negotiation delays.
Real-World Example
A realtor listing a luxury home in Calgary might find that a Matterport tour attracts international buyers, increasing the number of potential offers and driving up competition – leading to a higher final sale price.
Competitive Edge & Branding for Realtors
Offering 3D tours can also be a powerful branding tool for realtors. By consistently providing high-quality virtual tours, an agent can position themselves as a tech-savvy, forward-thinking professional in their market.
Canadian realtors who use iGuide can differentiate themselves by emphasizing precise measurements and industry-leading accuracy, a feature that is particularly valued in provinces where square footage disputes can occur.
Matterport, on the other hand, is recognized globally and offers realtors access to MLS syndication and social media-friendly tour links, making it easy to market listings across multiple platforms.
Real-World Example
An Ontario-based real estate agent who incorporates iGuide in all of their listings builds a reputation as someone who provides accurate, high-tech listings—attracting more clients looking for a realtor who goes the extra mile.
Better Service for Sellers & Faster Sales
Lastly, sellers benefit greatly from tours such as Matterport, iGuide and Cloudpano because they shorten time on market and reduce the inconvenience of constant showings. With virtual tours, potential buyers can preview homes online, leading to fewer in-person visits and faster offers.
Homes with Matterport tours sell an average of 31% faster than those without. Likewise, iGuide reports that properties using their platform often spend fewer days on the market, especially in competitive urban areas like Toronto and Vancouver.
Real-World Example
A seller in Edmonton listing their home during the winter may prefer an iGuide virtual tour so that buyers don’t have to brave the snow for unnecessary viewings. This ensures only the most motivated buyers visit in person, leading to a quicker sale.
Conclusion
3D tours are no longer just a luxury—they’re a necessity in today’s real estate market. Platforms like Matterport and iGuide provide realtors with a competitive edge, better buyer engagement, and faster sales. Whether it’s attracting out-of-town buyers, reducing unnecessary showings, or enhancing marketing efforts, these tools are indispensable for agents looking to elevate their listings and stand out in a crowded marketplace.
By adopting Matterport, iGuide or CloudPano into your marketing arsenal, real estate agents can improve efficiency, provide superior service to clients, and ultimately increase their sales success.
